The Retail Coach Partners with Hondo Economic Development Corporation to Strengthen Retail Growth

July 1, 2026

The Hondo Economic Development Corporation (Hondo EDC) has announced a new partnership with The Retail Coach, the nation's leading retail recruitment and development firm, to help attract new retail, restaurant, and commercial investment to the City of Hondo.

Through the partnership, The Retail Coach will develop a comprehensive Retail Market Analysis that provides an in-depth look at Hondo's retail trade area, consumer demographics, psychographics, retail demand, and shopping patterns. This data-driven approach will be used to identify retail sectors with the greatest opportunities for growth and to actively recruit retailers and restaurants that are the best fit for the community.

In addition to recruiting new businesses, the market analysis and retail data will serve as a valuable resource for Hondo's existing businesses, entrepreneurs, developers, and property owners. The information can help local businesses better understand their customers, identify expansion opportunities, and make more informed business decisions.

"Our partnership with The Retail Coach represents an important investment in Hondo's future," said Sean Patty, Executive Director of the Hondo Economic Development Corporation. "By combining detailed market intelligence with proactive retail recruitment, we are positioning our community to attract quality businesses while also providing valuable insights that support the success of our existing business community."

Following completion of the market analysis, The Retail Coach will begin a targeted retail recruitment campaign that includes direct outreach to national, regional, and Texas-based retailers and restaurants. The firm's team will promote Hondo's opportunities through industry conferences, one-on-one meetings with retailers, and ongoing marketing efforts designed to generate interest in the community.

"Hondo is well positioned for continued retail growth," said Aaron Farmer, President of The Retail Coach. "The community benefits from a strategic location, a strong regional customer base, and continued investment throughout the area. Our team looks forward to showcasing Hondo's opportunities and connecting retailers with the market data they need to make informed location decisions."

The Retail Coach has helped hundreds of communities across the country recruit new retail development through its combination of market research, strategic marketing, and direct retailer outreach. By leveraging detailed consumer analytics and long-standing relationships within the retail industry, the firm assists communities in attracting businesses that match local demand and support long-term economic growth.

The Hondo EDC encourages residents, business owners, and developers to follow the progress of the partnership as retail recruitment efforts move forward over the coming months.

About the Hondo Economic Development Corporation
The Hondo Economic Development Corporation works to promote quality economic growth by supporting business expansion, attracting new investment, and enhancing opportunities that strengthen the local economy and improve the quality of life for residents of Hondo.

About The Retail Coach
The Retail Coach is the nation's leading retail recruitment firm, partnering with communities across the United States to recruit retail, restaurant, and mixed-use development. Through comprehensive market analysis, strategic marketing, and direct outreach to retailers and developers, The Retail Coach helps communities capitalize on retail opportunities and strengthen their local economies.